Alfons Walde studied from 1910 to 1914 at the technical college in Vienna, where he got introduced to Egon Schile and Gustav Klimt by Robert Orley, who was the President of the Vienna Secession from 1911/12. After his military service, where he served as a front officer for the Tyrolean Kaiserschützen, he returned to Tyrol to devote himself entirely to painting. In Kitzbühel Walde founded his own art publisher, who brought out colored prints of his paintings. As an architect, he built several country houses, including 1929 his own on the Hahnenkamm in Kitzbühel. Not just as a painter, also painting pictures for tourists, but especially through his advertising posters for Tyrolean winter sports, he acquired international awareness  in the 1930s. In 1956 he was awarded as a painter, architect, graphic designer and publisher the title of professor. Walde coined the Tyrolean art in the first half of the 20th century crucialy.